Get warm leads with your own remote lead generation team. We will help you to reach your target audience with the help of B2B email marketing – an optimized information delivery system for the key corporate contacts in companies that may be interested in your product/service.
Your dedicated lead generation team will include one email marketing manager and 1 or 2 contact research specialists to collect business email addresses. Before we start, we need your marketing strategy as input data to better understand your potential clients and what phrases can cause a stronger effect. Otherwise, we need to develop a marketing strategy.
An alternative (or additional) option is a paid contact database. It can work if the target audience is well specified so a group of potentially interested companies can stand out from the rest.
The price of such a list with contacts is about $2,000 for 20,000 to 30,000 units. Usually, the quality of such information is outdated and poor; therefore, it needs to be validated. Despite this, the acquired contact database significantly speeds up the email marketing process.
Mass-sending letters to recipients who did not give permission to receive information from you qualifies as bulk mail. Such activity is taken as neutral in the USA but falling into the category of the blocked emails is very easy. So, we need to overcome 2 barriers here: technical and human. At the first stage, there is an automatic letter evaluation system based on its code, structure, outgoing address, etc. We are familiar with this system, and to “robots” our letters look mostly “pass-through.”
A human cares about the headline, the sender and, most important for lead generation, the content of the letter.
Again, all the input should be gathered from your marketing strategy so each letter will be composed respectfully to the recipient’s description (psychological profile, pain points, requirements, etc.) — the buyer persona. That’s how we develop personalized letters and constantly improve them.
At the preparation stage, we go deep into your business and step into the shoes of your clients. Then we do competitors’ email research and the following:
- Contact database purchase, validation
- Choose and get email marketing domains. Emailing system setup
- Letters development stage: headlines, content, design
- Analytics arrangement, UTM tags
- Follow-up emails plan
- Test email campaign
The first email marketing campaign can be launched within 1 week if all the marketing strategy is available. The responses may come immediately after the mailing or within a week. For B2B a prospect may need time to do research about the company and topic from the letter. The best result of conversion we’ve had is 10%.
The monthly price of an outsourced email marketing team starts at $1800 per month. Additional costs apply for contact lists from third parties, the email distribution system, and domains.
Tell us about your ideas and plans, and we will offer an interesting plan of how to reach your prospective clients by email.