Improve the Loyalty to Your Brand
B2B lead generation through the implementation of a content marketing strategy is one of the most popular solutions when it comes to expansion into highly competitive markets. For instance, when considering foreign vendors, U.S. companies evaluate the expertise level through content, among other things.
Content Marketing Challenges
Why it's difficult to make it work?
There are 3 goals for B2B content marketing to reach:
This means the provided content should be ranked, read and cause a resonance (questions or discussions).
To succeed, a proper topic should be revealed to the right audience. The company experts should be the first source of input data for content marketing as they know best what is relevant for the target audience. If users trust your expertise, they will trust your product or service eventually.
“Pseudo content marketing” is the way that most companies, unfortunately, choose to go. Due to a lack of time or motivation company experts are not involved in the content generation process. In this case, only information from the internet is supplied. It may work at times, but such content won’t be recognized as valuable. This will affect conversion to leads accordingly.
B2B Content Marketing by DigitOWL
Time and Cost
Choosing B2B content marketing outsourcing you should be ready for a long play. Besides the existing topics that should be discovered better than your competitors did already, there are new trended ones – with a lack of information on the Internet. Building a strong expertise image might take 3-6 months. However, the more evergreen trended topics will be provided in the most quality way, the faster trust by your target audience will be gained. Once a successful article is written it will attract traffic that converts into leads for a long time after publication.
B2B content marketing connects all the components of digital marketing. It is an integral part of a complex project. Accordingly, the cost of B2B content marketing outsourcing by DigitOWL starts at $1700 per month. Under this price: strategy; content plan; copywriting and publishing – in blog and external resources – weekly; Quora activity; white paper – once a month; SEO optimization and SMM support. Advertising distribution (for instance, via LinkedIn) and stock images purchasing (if required) – paid separately.
Request now B2B content marketing outsourcing by DigitOWL!